Pauline Hoffmann, PhD, is an associate professor in the Jandoli School of Communication at St. Bonaventure University, a New York State senior public health fellow with the Cattaraugus County Health Department, and an entrepreneur. She owns Wild Mountain Organics, an all-natural body care company, and Data Doyenne, for the data nerd and the data nervous. As part of Data Doyenne, she has a LinkedIn newsletter and an upcoming podcast titled, “WTF? (What the Facts?),” which delves into all things misinformation and disinformation.

She received her doctorate and master’s degrees in communication from the University at Buffalo and her bachelor of science in biology from St. Bonaventure University. Additionally, she completed the World Health Organization Infodemic Manager Training Program. Her research and teaching focus on infodemics, conflict management, conflict resolution, and corporate communication and strategy. Before going into academia, Hoffmann worked in creative services for Catholic Health. She also recently served as the Jandoli School of Communication and Graduate Studies dean.

Her role as a senior health fellow includes strategic and communication planning. She also recently finished a book tentatively titled, WTF? (What the Facts?) An Infodemiologist’s Guide to the Truth, which will be published in May 2024 through Broad Book Press. As part of her fellowship, Hoffmann will study and work with people in rural communities to understand how to develop messaging to counteract the infodemic (pandemic of disinformation) of health-related messages.